Global Investment Company
Enabling the launch of a new business - from culture to product
Our client, a high-profile global leader in money management, was planning the launch of a new line of exchange-traded index funds for the retail investor market. A successful launch required:
- A new organizational entity charged with delivering an entirely new product outside of their traditional institutional channels
- Distinct business practices designed to address the unique challenges and needs of the retail market
- Total integration of the new business unit with the rest of the organization, which has its own strong brand and market presence
- Breaking away from traditional consensus-based management models to create a new, more entrepreneurial culture: decisive, informed and positioned to execute quickly.
Trium was tasked with accelerating time-to-execution by aligning teams behind a common mission, vision and set of operating practices. Our initial assessment confirmed challenges that could prevent the new team from reaching its ultimate potential. These included:
- Inherent friction between the new model and the overall corporate business structure
- Limited experience working together among leaders
- Traditional “big-company” culture rather than the entrepreneurial spirit that was required
Trium's approach included a multi-day process with 20 members of the new leadership team, followed by working sessions with the remaining 60. With the client, we clarified and aligned behind a new organizational vision and the standards required to build a high-performance culture.
Despite challenging market conditions, the client has successfully launched 42 new products, dramatically exceeding revenue and market penetration projections. Most importantly, the team operates from a new cultural foundation that will support their future.
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