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By John Crudele
Netflix caught hell recently when it substantially raised the price for getting its movies.
What should the company have done differently?
Andrew Blum, managing partner of strategy and management consulting firm called The Trium Group, said Netflix should have talked more about what customers would be getting for their increased payment and not about the firm’s strategy behind the price hike.
“This is a CEOs internal dialogue . . . as though that’s a justification any customer cares about,” says Blum.
In other words, it’s like Jets quarterback Mark Sanchez explaining why his passes were wobbly last Sunday. Fans only want to see them caught.
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