A Scale Case Study: Helping a Growth-Orientated CEO and Leadership Team Turn Camaraderie Into Candor to Accelerate Performance

user Doug Randall
calendar

The Situation

Camaraderie can bond a leadership team and build trust — but it also can obstruct candid strategic discussions. When Kim Lecha took the reins as CEO at tech scale-up Typeform following its series B funding, he was given a simple piece of advice to maintain the company’s rapid growth rate: “It’s amazing how fast you learn, but to keep evolving, to keep growing, you should have a coach.” So, he turned to Trium to catalyze a performance shift at his company.

The Challenge 

In our early engagement, what we found was a team with a huge amount of camaraderie. The team respected each other and would often have dinner and drinks together. Many had worked together for a long period of time with a huge amount of mutual appreciation. And at that level, there was trust. What was missing, though, was candid conversation about the strategic issues that face many rapidly-scaling businesses. Issues like how to continue growing rapidly without increasing customer acquisition costs, aligning on the next big market segment to pursue, and how to balance investments in brand building with those made in customer acquisition. Having open conversations about critical strategic decisions can test camaraderie, but Kim recognized the need to incorporate tough decisions to maximize the leadership team’s impact. Stronger performance would be unlocked by finding a new way of operating and engaging that was more direct, strategic, and efficient.

The Resolution 

The Typeform leadership team had to translate their deep cohesion and trust into a system that allowed them to rise to the lofty ambitions of the business. That elevation required strategy clarification. And even more importantly, it required each individual getting clear about who they could be as leaders, and then collectively about how they wanted to operate as a team. The coaching helped the team to “operate in a different way.” Engage differently. Speak authentically. Be more direct. Learn how to have strategic conversations. From that came compelling conversations that brought the growth strategy into even sharper focus. Trium’s leadership coaching helped Kim and his team to reassess their approach to how they work together. By approaching difficult conversations with candor, the team is able to more effectively communicate, strategize and gain alignment. That in turn has driven a higher level of accountability and further strengthened the team.

I absolutely believe that with Trium and Doug, we can achieve much more and with higher certainty. It’s an investment in making sure that the typical stages of forming the team happen fast and happen well – having the right expectations, roles and responsibilities, communication, and trust – so that we gel and can keep creating additional value beyond baselines for the next two, three, five years.

Kim Lecha, Typeform CEO
Back to TriumIQ

Let’s Talk

Contact Us

Trium IQ

Perspective and Choice

From the stillness of perspective, you get to choose the quality of your experience. It is the…

Read

Three Ways to Embrace Team Appreciation

For leaders who want to make appreciation a year-round habit, this season of gratitude offers us a…

Read

What Story Are You Telling?

Leaders who choose to see uncertainty as an opportunity will be leaders who preside over businesses that…

Read

The Power of Proximity: Why “Up Close and Personal” is The Best Leadership Strategy In Complicated Times

The Power of Proximity is not about whether we’re in the office. It has nothing to do…

Read

Five Tips to Foster a Culture of Appreciation

When’s the last time you openly celebrated the achievements of a team member? A week ago? A…

Read

Be a Step-Down Leader: A Radical, New Paradigm for Leading in Anxious Times

Your primary job as a leader – in your family, community, or career – is to lower…

Read

VIDEO | Lightspeed Venture Partners Partner, Arif Janmohamed: Trium’s Expertise Applied to Venture Capital Firms

Lightspeed Venture Partners Partner Arif Janmohamed shares how Trium applies its unique expertise to Venture Capital firms.

Watch

VIDEO | MX Interim CEO & President, Shane Evans: Coaching through a Leadership Transition

MX Interim Chief Executive Officer and President Shane Evans shares the impact of Trium’s coaching through his transition to CEO of the company.

Watch

VIDEO | Zoom COO, Aparna Bawa: Advice to Leaders Considering Engaging a Coach

Zoom Chief Operating Officer Aparna Bawa shares her advice for leaders considering engaging a coach to support their development.

Watch

If You Want to Survive a Downturn, Invest in Leadership

We are all starting to feel the effects of the downturn and I’ve seen a lot of…

Read

How a Pry and Resist spiral between CEOs and CXOs is toxic to company culture, collaboration, & growth

A trace of “Pry and Resist” naturally exists in every leader-subordinate relationship. But for growth-stage CEOs (particularly…

Read

Three traits of a transformational leader

What qualities do leaders need to take their organization on a transformational journey: converting a seemingly far-off…

Read
Andrew Blum Clients Arif Janmohamed, Partner at Lightspeed Venture Partners, Aparna Bawa, COO at Zoom, and Daniel Dines, CEO at UiPath

VIDEO | Executives share their experience of being coached by Trium Founder & Chairman, Andrew Blum

Clients Aparna Bawa, COO of Zoom, Daniel Dines, CEO of UiPath and Arif Janmohamed, Partner at Lightspeed Venture Partners talk about their coaching experience with Andrew Blum, Founder and Chairman of The Trium Group.

Watch

Navigating Web3 | A Scenario Planning Toolkit for Leaders

Uncharted Waters Imagine you are the captain of a ship at sea. You look on your radar…

Read

The Future of Work

Return-to-office versus remote is becoming this generation’s defining debate about the future of work. The pandemic proved…

Read